‘Organic’ is something we consider in what we eat, but rarely in what we place against our skin. Yet less than 2% of the world’s cotton is grown organically. Our denim is crafted from organic cotton, using 71% less water and 62% less energy than conventional methods, and grown without harmful pesticides; a conscious choice for the earth, for farmers and for future generations. Discover #StellaMcCartney denim in-store and at stellamccartney.com #crueltyfree