Introducing Winterloft, our new insulation innovation. Built with recycled down and merino wool, this 700-fill insulation gives you more warmth and versatility than down, even when wet. Down officially got an upgrade.

Channel/Medium:
Instagram
onSep 24, 2026
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SmartWool

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Introducing Winterloft: The Future of Insulation
Sep 24, 2026, 12:00 AM

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Introducing Winterloft: The Future of Insulation

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