Only a fool would open a fly shop dedicated to chasing the fish of 10,000 casts. Only legends could actually pull it off. Founded by Dan and Jenn Donovan, @muskyfool is a Wisconsin-born, family-owned fly shop that’s rewriting the playbook on how a fly shop operates and how the sport of fly fishing itself is pursued. Since their inception, they’ve evolved into a full-service fly shop for warmwater anglers; however, Musky are undeniably the center of gravity here. At Simms, we celebrate the anglers who show up when it’s hard, stay when it’s harder, and protect the waters that make it all possible. That’s what being a “Musky Fool” is all about, and that’s the road we’re on, too. We’re proud to walk it with shops like @muskyfool. Check out our story for more foolishness. #MuskyFool #ShopLocal #FishItWell 📸: @muskyfool #FlyShop #FlyFishing #Musky #FishOf10000Casts #Dialed #Fishing #Gear #FishingGear #FlyTying #SimmsFishing