Every July the fishing industry crams into one building in Orlando and pretends it’s not exhausting. It is, but ICAST is also the one week a year brands, professional anglers and guides all end up in the same room talking about fishing, our industry, and the state of our fisheries. We’ll be here all week. Wednesday at 4pm we’re pouring beers at the booth, and every donation to @bonefishtarpontrust gets you a cold one and a Yeti cup to take home. Additionally, BTT’s Ultimate Flats Boat Sweepstakes is having drawings all summer long, and the round two prize pack gets drawn right at our booth during happy hour. Come say hello, support BTT’s conservation efforts, and stick around for some cold beer and a shot at some epic prizes. Visit our story to learn more and enter this year’s Ultimate Flats Boat Sweepstakes. #ICAST2026 #BonefishTarponTrust #SimmsFishing