FIBREGEN™ is more than just a new fabric. It’s a rethink of how we create, in partnership with nature. At its core: undyed superfine Merino, sitting next to the skin.
On the outside: Good Earth regenerative cotton, giving structure and breathability.
The result? A naturally balanced fabric that feels composed and comforting. FIBREGEN™ is carbon-negative by nature. Sourced from regenerative farms and made from traceable natural fibres, every metre removes more carbon than it emits. No synthetics. No plastic. Just nature, doing its thing. 🐑