As we keep building the Ofunato editorial story, one thing that felt important was just putting it in real life. What does it actually look like day to day? So for this one, we worked with @kazufro and just followed his normal routine. Starting at home, getting ready, moving around, then heading out. Nothing forced, just how he actually lives. He’s a skater in Tokyo, always on the move, so the skateboard’s just part of his everyday. It made sense to keep it in there. This was really just about showing how practical the piece is. Easy to wear, easy to move in. As we keep going, we’ll show how it can be styled in different ways and different settings. But for this Tokyo editorial, we’re kicking it off with displaying the representation of the city “Ofunato” in true form. Shot by @timeisindifferent Artwork curated by @cameron__field Launching exclusively on seventhstores.com April 7th 2026 6pm for Members 7pm General Release

Channel/Medium:
Instagram
onMar 25, 2026
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Seventh - GB

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Ofunato Editorial Launch Announcement
Mar 25, 2026, 7:20 PM

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Ofunato Editorial Launch Announcement

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