🎥 FULL FILM ON YOUTUBE —— New Film: West of Ordinary Western’s got a uniform these days. Same hats, same talk, same heritage story on repeat. Nothing wrong with it. It just ain’t us. The West was never just a place. It’s a refusal to settle for the predictable. It shows up at a skate park the same as a rodeo arena. And anywhere somebody leaves the well-worn trail to cut their own. We’d know. Sendero means path. We’ve been cutting ours since starting this thing in a Texas garage in 2014, one weird idea at a time. The remarkable. The offbeat. The extraordinary. In other words: West of Ordinary.