JISOO Pre-Fall 2025 marks the third chapter in Jisoo’s ongoing relationship with self-portrait. “Even with everything she’s achieved, there’s still a sense of mystery about her, and I think that’s what makes her such a compelling face for the brand. There’s a natural creative rhythm between us that makes each campaign feel like a continuation of a conversation we’re still having.” – Han Chong #selfportraitwithjisoo