In 1994/95, the surf magazine were packed full of full color spreads from every surf brand under the sun. It was getting harder to get differentiation between companies. We decided to go to a full year of black and white ads as a way to break up the look and feel of the ad campaigns. This poster of Todd Chesser is still in the hands of his mom, Jeannie. RIP Todd - More to follow. #rustysurfboards #surfing #surfboards #surfhistory #toddchesser #rusty #1990s