Over the past few months, we’ve been working behind the scenes on some of our most meaningful projects yet, alongside the most talented, creative, and kind people. It’s been such a joy to finally share our Cool-Toned Contour launch and our Pride donation event with you—and your response has made both feel incredibly special. Your support truly keeps us going. It allows us to keep dreaming, creating innovative formulas and unexpected colors, and pushing ourselves to make something we’re proud to share with you. We’re always thinking about what will feel beautiful and intentional in your hands, and it means everything that you see that in what we do. Now that these campaigns have launched and the final photos and videos have gone out into the world, we wanted to take a moment to share some snapshots behind the scenes of our Cool-Toned Contour and Pride event shoots. In a small corner of our small warehouse, with cardstock and mylar, we kept experimenting until we were able to make magic.  Thank you for being here, for your support, your care, and your love. We can’t wait to keep creating for you. #ritueldefille #indiebeautybrand #madeinlosangeles #behindthescenes