NOW 🖤 Pride is joy. Pride is beauty. Pride is celebration. But most importantly: Pride is protest.  Makeup, at its heart, can be one of the most direct and powerful expressions of self-identity and gender identity. It is a deeply personal medium for both connection and confrontation. While we may be small, we firmly believe in using our voice, our creativity, and our work as makers of makeup to contribute to a more just future.  For this Pride, we have developed an entirely new collection of shadowy, shimmering limited-edition new colors in our beloved Thorn Bite Peptide Plump Crème Lip Oil formula. Until they sell out, we will donate 100% of net profits from these shades to organizations doing incredibly important work defending LGBTQIA+ rights—and particularly trans rights. Their missions cross from policy to personal, and include: immigration advocacy, impact litigation, familial and crisis support, and cultivating community leadership.   We feel so fortunate to have a community that shares our values, and we are so grateful to get to share this with you. These magical colors went through an incredibly involved process to get them exactly right, and they are some of our favorite colors we’ve ever created. It feels right to link them to causes we hold close.  We greatly admire these organizations and their important work, and you absolutely do not need to order from us to donate to them. We hope you will support their missions by any means you choose. 🖤 Immigration Equality (@immigrationequality) 🖤 Transgender Law Center (@translawcenter) 🖤 Equality Federation (@equalityfed) 🖤 Stand In Pride (@standinpride) 🖤 Trans Lifeline (@translifeline) #ritueldefille #indiebeautybrand #madeinla #pride2025