2026 Mid Year Insights
2026 mid-year read: EPI through April, category splits, SKIMS and Glow ticket paths, spring sitewide depth and rebound, and an executive summary to align H2 pricing and promos across DTC backed by Particl data on top 500 brands.
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Your 2026 Mid-Year Read on DTC Pricing and Promotions
This briefing focuses on the first half of 2026: where pooled and category-level EPI landed through April, how leading brands are holding average ticket into mid year, and what spring 2026 sitewide depth and recovery look like in aggregate, with takeaways and an executive summary for H2 planning against live Particl data.