A few months ago, I partnered with Inspired. I never talked about it because I’m not into using charity as some bullshit sales tactic. REBEL8 wasn’t built on “giving back” or jumping on every social cause. My favorite animal is the humpback whale — but I haven’t done a fucking thing to save them or the ocean. I’m not here to bullshit you. I’ve never believed in asking you to buy a t-shirt so a brand can brag about giving one away or making a charitable donation on your behalf. I linked with Inspired because I met the founder, and he was cool and fucked with the brand. He also created a scalable way to give back — 5% of every order goes to a charitable cause, at no cost to you. When I first launched this, I chose Team Rubicon to help LA families displaced by the fires. “Displaced” is such a PC word. People lost everything — their homes, their memories, their sense of safety. Living in LA, it hit way harder than just seeing the shit on the news. After a couple months, I shifted the donations to To Write Love On Her Arms, an organization supporting people battling depression, addiction, self-injury, and suicide. This one hits deep for me — I’ve seen the devastation of family drug addiction and fought my own battles with depression, along with the fucked-up thoughts wondering if the world would just be better off without me. Whichever cause resonates with you, you can choose from multiple options at checkout. To be clear, this is how it works: When you place an order on REBEL8.com, Inspired automatically directs 5% of your purchase to a cause that matters. You don’t need to do anything extra—it happens automatically at checkout. I’m not saying all of this to push you into buying more shit, but just a heads-up on how your purchase can help make some real change when you support REBEL8. On another note, I tried to make some more REBEL8 lighters to sell, but honestly, they didn’t turn out how I wanted. The logo’s just a bit too big and sits too low on the lighter. I can’t unsee what I had pictured in my mind, so I’m not even trying to drop them. Instead, I’m putting one in every order until we run out.