This week on the Live Purely Podcast, we welcome Brad Charron, CEO and re-founder of @alohamoment, a B Corp-certified plant-based protein brand rooted in Hawaiian values. Brad brings a refreshingly honest look at what it really takes to rebuild a mission-driven company from the ground up, and why ownership, sustainability, and humility are central to ALOHA’s culture and growth. We talk about the importance of staying curious, prioritizing people over exits, and leading with kuleana, the Hawaiian principle of shared responsibility. Listen to the full episode with the link in bio.