Exclusive Interview | Thug Club： the symbiosis of underground music and the brand What defines true underground street culture? In this exclusive interview, Korean avant-garde brand Thug Club gives its answer. For founder Kwon, ”Thug“ is never just a symbol, it‘s an attitude that break the norms. From the very beginning, Thug Club has been inseparable from the music scene. Emerging from underground clubs and embraced organically by avant-garde musicians, the brand has built a community rooted in authenticity. That organic sense of community has kept the brand’s underground DNA intact while enabling it to reach a global audience amid the growing convergence of fashion and music. The SS26 collection takes inspiration from Kwon’s nostalgic memories of the premium streetwear culture that circulated online around 2003. The collection brings together the visual shock and dopamine rush Kwon experienced at the age of twelve, along with a Rick Owens Dunk structural sketch he drew sixteen years ago. This intensely personal emotional language is what makes Thug Club‘s aesthetic impossible to replicate. @thug_club #psylos1 #thugclub #ExclusiveInterview #underground