A look into the hands and heart behind our Hand Embroidered Collection. In this conversation, one of our artisans in Pakistan reflects on the meaning of true dedication. Guided by remarkable teachers, he continues the centuries-old art of zardozi: an embroidery technique defined by its intricate metallic threads, fine beads, and hand-coiled wirework. The craft demands both precision and patience, a rhythm learned slowly over years and passed from one generation to the next. Each motif he creates is a continuation of that lineage, a small act of preservation through artistry. Though its colors and motifs evolve with time, the essence remains unchanged—an ancient tradition sustained by devotion and the love of making. The first part of our ongoing hand embroidered series launches Tuesday, October 14th. Every piece is executed by skilled artisans. Rooted in FOUND’s dual influences, these garments serve as cultural memory-keepers — celebrating the eccentricity of South Asian occasion wear while grounded in their traditional the durability of American workwear.