Homepage change from Profound
found.store
Mar 28, 2026Homepage
FOUND POP-UP at @beaker_cheongdam_ 4월 16일까지, 비이커 청담 플래그십 스토어에서 FOUND의 팝업을 진행합니다. 뉴욕과 뉴저지를 기반으로 활동하는 FOUND는 아메리카나에서 출발하지만, 그 안에 또 다른 문화적 배경을 겹쳐 새로운 감각을 만들어냅니다. 파키스탄계 미국인 디렉터 Faraz Zaidi는 미국 복식의 투박한 형태 위에 남아시아 장인들의 손작업을 더하고, 자수와 장식으로 미국식 실용복을 새롭게 해석해왔습니다. 오늘날의 미국을 다시 바라보게 하는 FOUND의 시선을 비이커 청담 팝업에서 직접 확인해 보세요. Until April 16, discover the FOUND pop-up at BEAKER Cheongdam Flagship Store. Based in New York and New Jersey, FOUND begins with Americana, then layers in another cultural perspective to create something new. Led by Pakistani-American director Faraz Zaidi, the brand reworks the rugged shape of American workwear through South Asian craftsmanship, using embroidery and decoration to reinterpret everyday utility clothing. #BEAKER #비이커 #profoundco
found.store
Mar 27, 2026Instagram
Homepage change from Profound
found.store
Mar 27, 2026Homepage
Spring Summer 2026, Material Memory, is now live on our webstore. Victoria wears the Distressed Embossed Leather Work Jacket and Canvas Studded Work Jacket. Ethically made in Pakistan, reflecting a considered approach to craftsmanship, where material, process, and memory are carried through every garment. Across the collection, familiar workwear silhouettes are reinterpreted through hand-finished detail, rich texture, and a balance of utility and ornament, bridging heritage with a more refined, contemporary sensibility. Captured by @raphgaultier
found.store
Mar 26, 2026Instagram
Homepage change from Profound
found.store
Mar 26, 2026Homepage
Chapter One of Spring Summer 2026, Material Memory, arrives tomorrow at 3PM EST. Rooted in texture, craftsmanship, and cultural storytelling, the collection reimagines familiar silhouettes through embroidery, rich color, and considered washes. Balancing the utilitarian codes of American workwear with the ornate traditions of South Asia. The result is a thoughtful offering of garments designed to resonate deeply and crafted to endure.
found.store
Mar 25, 2026Instagram
@profoundco POP-UP at @beaker_store opens March 27 for a limited time. An expression of New Americana, built on craft, culture, and memory, where historical and cultural influences are reinterpreted through bold, modern silhouettes. Featuring the Spring/Summer 2026 collection, the space brings the world of FOUND to Seoul through a curated in-store installation. BEAKER, Cheongdam 408 Apgujeong-ro, Gangnam-gu, Seoul, Korea March 27 – April 16 3월 27일부터 4월 16일까지, 비이커 청담 플래그십 스토어에서 FOUND 팝업을 진행합니다. FOUND는 익숙한 아메리카나를 새로운 시선으로 재해석하는 브랜드입니다. 장인정신과 문화, 기억을 바탕으로 과거의 레퍼런스를 오늘의 감각으로 풀어내며, 그 결과 대담하고 현대적인 실루엣 안에 자신들만의 스타일을 담아냅니다. 이번 팝업에서는 FOUND의 26SS 컬렉션과 더불어 브랜드의 세계를 담은 인스토어 설치를 선보입니다. 팝업 기간 동안 서울에서 FOUND의 새로운 풍경을 직접 확인해보세요.
found.store
Mar 23, 2026Instagram
Homepage change from Profound
found.store
Mar 22, 2026Homepage
Homepage change from Profound
found.store
Mar 21, 2026Homepage
@bryantdgiles for Spring Summer '26. Collection releasing soon.
found.store
Mar 17, 2026Instagram
Sun-faded and quietly timeworn, this jacket carries the feeling of something lived in and kept. Cut from structured workwear canvas that softens with wear, it balances utility and sentiment through generous patch pockets, reinforced construction, and a clean hidden placket. Delicate embroidered florals at the cuffs, while the leather collar and washed indigo tone deepen over time, giving the piece personal character.
found.store
Mar 13, 2026Instagram
notes from the iphone: most of the time we move through the world half asleep. right now, it’s hard not to be fully awake.
found.store
Mar 13, 2026Instagram
Utility clasp work jacket in weathered red styled with our Monet painter jeans. Antique matte silver fireman clasps replace traditional buttons, bringing both function and distinction. Clean lines and a relaxed fit make it a versatile outer layer that gains more character with age.
found.store
Mar 11, 2026Instagram
Homepage change from Profound
found.store
Mar 7, 2026Homepage
The Cowhide Hoodie is cut from genuine cowhide, celebrating the irregular markings and textures of the material itself. Each jacket is one-of-a-kind, with no two patterns alike, making every piece entirely unique. A roomy hood, oversized flap waist pockets, and zipped front closure bring function to its tactile surface. The relaxed, boxy silhouette makes it versatile, while the raw, organic finish ensures it ages beautifully over time.
found.store
Mar 6, 2026Instagram
Homepage change from Profound
found.store
Mar 6, 2026Homepage
A preview of our Cowhide Bomber Jacket from Fall Winter '26, showcased in Paris.
found.store
Mar 4, 2026Instagram
Homepage change from Profound
found.store
Mar 4, 2026Homepage
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