Just outside of Austin in Elgin, Texas, you can find @emiliohaskids keeping the art of hand-shaped cowboy hats alive. Starting with a blank canvas, each hat is made its own, with the goal of not just the customer leaving with hat, but a hat they want.  That’s what makes the experience more than just buying a hat. It’s the conversation, the experience, and the craftsmanship behind it. #poncho #madeforit