Day in the Life: José Vitor Leme What does a day in the life of a 3X PBR World Champion look like? We spent the day with professional bull rider and Poncho ambassador @josevitorleme for a behind-the-scenes look at his life outside the arena. From early morning rehab, workouts, caring for his bulls at his ranch here in Texas, to practicing for the next event, we got a firsthand look at the hard work, training, and dedication it takes to compete at the highest level of professional bull riding. Go behind the scenes with one of the best to ever do it at the link in bio 🎥: @donnie.daytona #poncho #madeforit