Letters to Mom is a campaign that’s very close to my heart. Not just because I spent days writing these letters, or because I had the privilege of listening to story after story from friends, customers, and siblings. But because, in doing so, I found myself quietly reliving my own relationship with my mother. I cried many times while writing these letters. I read them aloud to a few people. Cried again. And when I finally shared them with my mom, she was the most moved of all. This project reminded me how universal yet deeply personal the bond with a mother is, yet how complex it is. I hope these letters speak to you too. Even if just one of them stays with you or reminds you of your own mom, or helps you express your feelings, our job is done here. Starting tomorrow morning and through the weekend, I’ll be sharing these letters here. I promise you: this page is about to be filled with some truly wholesome reads. Happy mother's day to all the incredible moms and mother figures everyday ❤️ #pinklay #letterstomom #happymothersday #love #letterstomom