If you ever wondered where the name Pehr came from it was inspired by the magic of ‘pairing’. Starting with the childhood friendship of our co-founders Jen and Becca who have been always been a ‘pair’ and from the concept behind the design of our collections since we first started 15 years ago. The idea was that we would do the hard work of designing and curating collections that you could mix and match and pair together to create your own looks 🤍 This concept has been woven into every collection we create and this Spring we’ve taken it to the next level. Solids, knits, prints and checks that allow you to create your ‘pehr-fect’ , wardrobe, nursery or baby essentials. All Spring newness is on the site now 🌱