Commemorating the Chinese Zodiac Calendar cycle, Momotaro are back again this year with their special edition “Eto” Selvedge Jeans - which celebrates the Year of the Horse for 2026. Starting with the denim itself, the fabric has been produced under the Momotaro “Classic” series lens, Momotaro’s new philosophy that celebrates Japan’s rich heritage and culture surrounding indigo and denim. Opting for a 15.7oz. weight denim, the Suvin Gold cotton featured in the weft of this fabric exhibits an overall refined look and hand feel, built to age impeccably with extended wear & tear. Along with Momotaro’s updated metal hardware, a custom indigo-dyed saddle leather patch and “Year of the Horse” back pocket print are featured in the jeans, along with a custom serial number being woven into each pair. The interior waistband features a custom woven label with the phrase “永寿嘉福” (Eiju Kafuku), meaning “eternal longevity and happiness,” serving as a heartfelt message from Momotaro to the wearer. The Momotaro “Eto” Year of the Horse Selvedge Jeans are now live on the site!