💡DTC Golf’s Big Shift: DTC Brands vs. The Classics

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      October 17, 2024

      Hi there – this Thursday, we're covering a range of emerging trends and market shifts. First, we'll dive into the growing competition between DTC golf brands and traditional players like Callaway and Titleist, focusing on the new dynamics in the retail landscape. 

      We’ll also explore the creatine renaissance and the clean beauty movement, where consumers are increasingly demanding transparency and natural ingredients.

      -John Fisher, Ben Chapdelaine, Josh Wilson

      RETAIL DEEP-DIVE

      MAIN STORY: The DTC Evolution of Golf Retail

      In the past few years, the golf industry has witnessed a significant shift in consumer preferences, driven largely by the COVID-19 pandemic. While traditional golf brands and retailers continue to perform steadily, a growing segment of modern golfers is gravitating towards direct-to-consumer (DTC) brands. 

      These newer entrants offer a fresh approach to golf apparel, accessories, and gear, catering to players who seek style and comfort. This trend, coupled with sustained growth in golf participation, presents an exciting opportunity for DTC brands to carve out their niche in the industry.

      Annual Golf Participation (National Golf Foundation)

      The surge in golf participation has been a key driver for this transformation. Players, particularly younger and more diverse groups, are drawn to products that blend performance with fashion, and many DTC brands are capitalizing on this by offering versatile apparel, unique bags, and creative accessories. Brands like Malbon, Vessel, and Eastside Golf are leading the charge, delivering trendy products that appeal to golfers both on and off the course. As more players embrace online shopping, these DTC brands have experienced rapid growth in their sales volumes, outpacing traditional players in certain categories.

      Looking ahead, while DTC brands continue to enjoy strong sales growth, the market could become more competitive as golf participation rates stabilize. To thrive in this evolving landscape, both established players and new entrants will need to focus on innovation, community-building, and creating differentiated products that resonate with the modern golfer.

See the full report. -JF

      Beauty

      The Rise of Clean Beauty: DIME Leads the Way

      DIME Beauty, founded by esthetician Baylee Relf in 2018, offers clean, cruelty-free skincare products designed to deliver real results. With a focus on safe and effective formulations, DIME has seen significant growth by meeting consumer demand for transparency and sustainability.

      In this report, we explore the rapid growth of the clean beauty market and how brands like DIME Beauty are thriving by aligning with consumer demand for safe, transparent, and eco-conscious skincare products.

      See the mini-report here. -BC

      Supplements

      Creatine Demand Reaches New Heights

      Creatine has surged from a niche supplement to an essential for athletes, fitness enthusiasts, and even individuals seeking cognitive benefits, leading to a sixfold increase in sales. 

      Transparent Labs is a standout brand, achieving a threefold sales growth by offering high-quality, transparent products that resonate with an expanding customer base. Creatine’s diverse forms, from gummies to ready-to-drink beverages, cater to busy, health-conscious consumers, ensuring its continued market growth.

      See the mini-report here. -BC

      If you have any feedback on today's newsletter, please respond to this email; we read each reply individually.

      Written by John Fisher, Ben Chapdelaine, and Josh Wilson

      --

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💡DTC Golf’s Big Shift: DTC Brands vs. The Classics

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