The gold “22” slides down the back, right between the Ukiyo-e style maple leaves and spinning clouds. There is white and blue and, of course, a leaping red bull, but it is the detail bisecting the images on the racing helmet that tells the story. @neurogum cofounders Ryan Chen and Kent Yoshimura had planned to hire a big-name artist to design Yuki Tsunoda’s 2025 Las Vegas Grand Prix helmet for them; someone with a social media following to amplify the branding opportunity. “Can we get Mr. Beast to design it?” Yoshimura remembers them asking, through a grin. But none of the work they saw spoke to them, so eventually, Yoshimura — Neuro’s Co-Founder and CEO who also paints large-scale murals around the world — spent 36 straight hours designing it himself. The gold lines between each image — a reference to the Japanese artisan tradition of Kintsugi, where cracked porcelain is glued back together with a gold lacquer to accentuate and celebrate the fracture — unlocked the design for him. The message spoke to Yuki as well. “I learned through Kent what Kintsugi is — it was a new piece of my culture that I was not aware of,” Yuki Tsunoda explains. “When I saw the completed helmet, it looked amazing. To be honest, it is my favorite helmet in my career.” Read the full story on Yuki’s Helmet, “Repaired with Gold,” in #partnership with @neurogum in Esses Issue 05.