Five years ago we released a little founder story video. Millions of people watched it. Some loved it. Some roasted me in the comments. Either way, it kinda launched the brand. A lot’s happened since then. We became one of the fastest growing brands in the country. We went from a kitchen operation to 5,000 stores. BBC covered us for microdosing at work. We built a café. Won “Best Places to Work.” Launched seven new products. And I became a dad—got a dad bod—then somehow got in the best shape of my life. This is the story of what happened and where we are going. The ups, the growth, the chaos, the calm. Give it a watch. Drop a comment, heckles encouraged. — Shane Founder, MUD\WTR