Jeff flew to Ireland to meet a farmer. Not because he had to, but because that’s what it takes to know your supply chain. The Momentous Standard™ isn’t a tagline. it is a commitment to actionable steps that continually raise the bar. Jeff on a farm, asking Farmer Sean exactly how his cows are fed and milked, because the answer actually changes what ends up in your protein. Watch to see what he and the rest of the team got up to.