The final countdown has begun: The MINNA website will close May 19th. ⁠ ⁠ The past few weeks have been full of emotion: equal parts reflection, grief, and deep appreciation for everything we've built here at MINNA. Sam, Halee, and I have been floored by the support, the kind notes, and yes, the orders that have been pouring in. ⁠ ⁠ And here's the part I’ve hesitated to say: this has actually been our busiest month ever. Ever.⁠ The irony! We understand that sometimes it takes the urgency of an ending, of scarcity, to push one to act. But I hope it’s also a reminder of how much power we have, collectively, when we choose to support the businesses and values we care about. ⁠ This year alone, we’ve watched so many beautiful, brands close their doors. @ilanakohn, @madrelinen, and many more. And when they go, it’s not just about the products. It’s about the people, the values, the care, the intention. ⁠ So if there’s anything to take away from this strange, bittersweet moment it’s that where you spend your time, your energy, your money matters. And when a group of people band together around shared values, they can make real impact. Seek out the brands and businesses that are doing things differently, that lead with their values. ⁠ We’re here for just a few more weeks. If you’ve been meaning to bring something home, now’s the time. For anyone who has ever ordered or supported MINNA in some way, thank you from the bottom of our hearts. Truly.