Dot it on. Blend it in. Done. 
 Allegra (@allegrasamsen) keeps her complexion on lock with NEW Hydro Grip Gel Concealer.
 Working across multiple art mediums, the New York–based creative spends her days toggling between studio floors, galleries, and time in front of the camera. You might remember her from our fall 23 Odyssey Lip Oil Gloss campaign. Gel Concealer won’t clock out, even on her busiest days, delivering breathable, flexible coverage that grips for up to 12 hours without cracking, creasing, or fading. The second-skin finish looks just as good under bright studio lights as it does IRL. 
 Allegra wears shade 3.

Channel/Medium:
Instagram
onFeb 12, 2026
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Milk Makeup

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Introducing the NEW Hydro Grip Gel Concealer
Feb 12, 2026, 10:24 PM

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