The concealer that won’t clock out needed a face to match. So we called up Missy. @MissyRayder’s modeling career speaks for itself. She’s been everywhere since the 2000s—runways, campaigns, magazines... and @Milk Studios, where she’d frequently be found shooting for some of the most iconic brands + publications around. Her longevity + downtown NYC vibe is just the energy we needed for our Hydro Grip Gel Concealer campaign. And now, it’s your turn to experience a little bit of that for yourself. Grab Gel Concealer in 25 flexible shades at @sephora, @ultabeauty, @amazonbeauty and Milkmakeup.com.

Channel/Medium:
Instagram
onFeb 20, 2026
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Introducing the Hydro Grip Gel Concealer
Feb 20, 2026, 10:22 PM

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