As a regular matcha drinker, you may have heard about the global matcha shortage impacting many purveyors. With demand on the rise and supply tightening, some are being forced to pay more — and charge more. At Matchaful, we’re fortunate to have a deep partnership with a 4th-generation, family-owned farm in Shizuoka, Japan. Their dedication to sustainable growing practices and their tireless work — especially during this time — means they’ve continued to meet our needs, even as the world’s demand grows. Thanks to them, our pipeline is strong. We have a healthy inventory of matcha and we’re keeping our prices steady. A fresh harvest is on the horizon, which we hope will help ease the global strain. Until then, if you’re craving your daily ritual, we’ve got you covered. And if anything changes, you’ll hear it from us first. With gratitude, Hannah aka @chiefmatchaofficer