“Our mom Joan didn’t just tell bedtime stories. She sang and danced and invented wild tales. She became a wolf on a bicycle, or a princess in a flying submarine, or a dragon who breathes love instead of fire. That Dragon is our company’s logo — a symbol of love, imagination, and positive energy.” – Bert & John Jacobs, Life is Good Founders With the Dragon leading the way, the new Signature Collection introduces elevated Life is Good products featuring only subtle branding instead of our usual broad variety of graphics. Thoughtful details, versatile silhouettes, and rich fabrics, all infused with the love and positive energy that made this brand possible in the first place. A new way to bring a little magic wherever you go. Available at the link in our bio. 📽️: @stefanocolferai