Effective Date: January 25, 2023
Luz Data, Inc. (d/b/a Particl) provides its enterprise customers (“Clients”) with real-time market research, pricing optimization, and forecasting data. As part of our services, we collect information about individual consumers (“Consumers,” “you,” and “your”) both on Clients’ own websites, other sites and services across the web, and third-party data providers. With this information, we enable clients to understand Consumer journeys and create advertising audiences.
This Privacy Notice describes how we handle Consumers’ personal information that we collect in connection with providing our services to our Clients.
Please see our Privacy Snapshot for a high-level overview of our privacy practices.
Personal information we collect
By integrating their e-commerce websites with our enterprise platform, Clients share their Consumers’ data with Particl. For example:
By installing Particl’s tracking technologies – such as pixels – on their websites, Clients share information about their Consumers’ interaction with those sites including:
We may use the following tracking technologies to collect Consumers’ information from our Clients’ websites:
We may also obtain information about Consumers from publicly-available sources, data providers, and marketing partners.
To provide our services, we combine all Consumer data we collect into a data lake, to create insights for our Clients.
How we use Consumer personal information
To provide our services to Clients. We use the data we collect across our Clients to help Clients understand Consumer journeys and create custom advertising audiences, so that our Clients can more effectively engage with their Consumers. We may also use the information to facilitate Clients’ engagement with advertisers.
For research and development. We may use your personal information for research and development purposes, including to analyze and improve our services and our business. As part of these activities, we may create aggregated, de-identified, or other anonymous data from personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve our services and promote our business.
Compliance and protection. We may use personal information to:
How we share your personal information
Our Clients. As part of the services we offer to our Clients – as described in the “How we use Consumer personal information” section above – we share insights about specific Consumers with those Clients. This sharing may qualify as a data “sale” under applicable privacy laws. To opt out of this data sharing, please see the “Your rights and choices” section below. Please note that our Clients’ use of Consumer personal information they obtain from Particl is governed by those Clients’ own privacy policies, and not by this Privacy Notice.
Advertising companies. We may share Consumers’ personal information with third party advertising companies on behalf of our Clients. This sharing may qualify as a data “sale” under applicable privacy laws. To opt out of this data sharing, please see the “Your rights and choices” section below.
Service providers. We may share your personal information with third party companies and individuals that provide services on our behalf or help us operate our services (such as lawyers, bankers, auditors, insurers, customer support, hosting, analytics, email delivery, marketing, and database management).
Authorities and others. We may disclose your personal information to law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.
Business transfers. We may sell, transfer, or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization, or sale of assets, or in the event of bankruptcy or dissolution. In such a case, we will make reasonable efforts to require the recipient to honor this Privacy Notice.
Your rights and choices
Depending on your jurisdiction, you may have the following privacy rights in relation to the personal information we collect:
Exercising your rights. You can exercise your rights by visiting “Your Privacy Choices,” emailing us at email@example.com, or calling us at 801-891-3112. You are entitled to exercise these rights free from discrimination.
Verification. In order to protect your personal information from unauthorized access or deletion, we may require you to verify your identity and proof of residency before you can submit a request. If we cannot verify your identity, we will not process your request.
Authorized agents. Depending on your jurisdiction, authorized agents may submit requests on your behalf. If you submit a request through an authorized agent you may also be required to independently verify your identity and submit proof of your residency directly to us.
Limiting online tracking
Here are some tips on how you can limit the collection of your information on our Clients’ websites. Please note that we do not control the privacy choices our Clients’ offer their Consumers, including with respect to online tracking.
Note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.
Please note that any information you send to us or that we receive electronically may not be secure when it is transmitted to us. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you transmit to us you do at your own risk.
If you are interacting with our services – including by visiting our Clients’ retail websites – from outside of the United States, please be aware that you are sending information to the United States where our servers are located. That information may then be transferred within the United States or back out of the United States to other countries outside of your country of residence, depending on the type of information and how it is stored or used by us. These countries (including the United States) may not necessarily have data protection laws as comprehensive or protective as those in your country of residence.
Changes to this Privacy Notice
We may modify this Notice from time to time in which case we will update the effective date at the top of this Notice. If we make material changes to the way in which we use information we collect, we will use reasonable efforts to notify you (such as by emailing you at the last email address you provided us, by posting notice of such changes on our website, or by other means consistent with applicable law) and will take additional steps as required by applicable law.
How to contact us
Please direct any questions or comments about this Notice or our privacy practices to:
Attention: Andrew Kenney
10808 S Riverfront Pkwy STE 100
South Jordan, UT 84101