Before they became staples in your lash drawers, they were ideas. 10 years ago, the lash industry looked very different. When we introduced 0.03 loose-base lashes to America, artists were being introduced to an entirely new way of creating volume - lighter, fuller, softer, and faster. And that was only the beginning. Royal Sable. Favorite Cashmere. Flower Power. Each came at a different point in our story, but each was created with the same question in mind: How can we make the artist’s job better? From fibers that changed the way we created volume, to lashes designed to fan more effortlessly, to innovations that helped artists work faster without sacrificing the final result, these collections became part of the evolution of LBLA. Some have been with us nearly from the beginning. Some came later and changed the game all over again. But every single one represents a moment when we looked at what existed and believed we could make it better. For our 10 year anniversary, we’re going back through the innovations, risks, and ideas that built LBLA into what it is today. Part 1: Royal Sable, Favorite Cashmere + Flower Power. And trust us, we’re only getting started. Part 2 is coming. ✨🩵 #lashboxla #lbla