There is a rhythm that fills the streets every Ramadan. In Alexandria, that rhythm has a name: الفلكي (Al Falaki). What began 50 years ago as an idea between four friends has grown into a beloved Ramadan ritual, one of Egypt’s largest grassroots tournaments, where thousands gather before Iftar to watch friends, families, and neighbours compete for community pride. But the tournament has always been about more than just football. We grew up playing matches like these, yet none compare to those played at Al Falaki. Its spirit stands as a testament to the unity felt across the game that carries us through our fast. This year, we’re honoured to play a small part as game sponsor in its most historic year yet, celebrating decades of a tradition that honours the spirit of Ramadan, unlike anywhere else in the world.