We’re excited to share that Kona’s Grassroots Program is expanding! We’re now offering exclusive discounted pricing on select bikes and Kona apparel for riders involved in NICA (National Interscholastic Cycling Association) or other state-sponsored youth racing programs across the U.S. Through our participating dealer network, eligible youth athletes can now access special pricing on a selection of Kona’s most capable and race-ready models—perfect for getting more kids on bikes and stoking the next generation of shredders. Whether you’re looking to line up for your first XC race or just want a dependable rig for training rides, we’ve got you covered. It’s our way of supporting the growing youth cycling community and helping young riders develop their skills, confidence, and love for the sport. Tap the link in our profile to find out which models are eligible for the program! For more information, contact your local Kona dealer.