Introducing… Friends of Jasper. A project we worked on during Paris Fashion Week to highlight and showcase like minded individuals who share a passion for lifestyle product with outdoor DNA. Now the dust has settled on PFW, we wanted to recap this activation we hosted with @keeneurope that strengthened our relationship and amplified the people who we share the same passions with. The partnership we have with each other is rooted in the experience, real connection and activity we share when we go outside— so what better way to tap into our shared network than to pop outside the Paris showroom and snap portraits of people we value as they collected their new Jasper’s and signed their name in our book to commemorate it. A few icons in the band’s lifestyle icons. Enjoy this series. All photos by @l.holl Artwork by @_chrissant