Zomer and KARHU teamed up once again to debut the Mestari Kesä sneaker, alongside a campaign that takes the shoe out of this world. Entering the contentious space of AI-generated images, the campaign was conceptualized by photographer and AI artist @lucas_babinet, who experimented with the proportions of the shoe in a playfully surrealist output. We spoke to Zomer founder @danial.aitouganov.0.2 about the latest drop, childhood and his view on using AI as a creative today. Hit the link in bio for the full interview. Credits: @lucas_babinet @karhuofficial @zomer.official