Featuring @michaelntima , Helsinki runner and founder of @missakilsatrunclub , brings joy, love and heart into the lens. As part of the KARHU family he showcases the energy he represents and reflects upon his community. ⁠ From the KARHU Mestari 76, originally introduced as KARHU’s first air-cushioned running shoe, to our modern running shoe, the KARHU Mestari Run 2.0, the shoot explores how innovation evolves across generations. ⁠ ⁠ Rooted in Finnish running history, the story moves seamlessly between lifestyle culture and modern-day running.⁠ ⁠ Creative Direction by @helsinki.playground⁠ Video by @samuhintsa⁠ Styling by @juhopihlajoaja