He founded Peter Millar. Then helped scale johnnie-O from $10 million to nearly $200 million in sales. And he's doing it all right here in Raleigh. We sat down with Chris Knott for an honest conversation about building iconic brands, learning to sell, and what most people get wrong about the apparel industry. But first, the important questions: favorite golf course, the trend he wants gone, and his go-to day off. š Full episode drops Friday at 9am on YouTube, Apple, and Spotify. š Raleigh, North Carolina For more stories with the people shaping the Triangle, follow @thebestofraleigh. @petermillar @johnnieobrand
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onMay 19, 2026Johnnie-O
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Insightful Conversation with Chris Knott on Building Brands
May 19, 2026, 2:07 PM
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