an exercise in capturing a feeling, the serra camp shirt is the most relaxed and comfortable shirt we've ever made. 🌿 sewn from an extremely lightweight, breezy, american-made cotton gauze, this is a perfect example of a fabric that instructed how it would be used -- as soon as we got our hands on it, we knew where it belonged.⁠ ⁠ piggybacking off the lessons we learned last year with our painted camo, we wanted to challenge ourselves with this botanic print to achieve something unique and abstract, while still remaining versatile.⁠ ⁠ after playing around with more combinations of shade, application, and manipulations than we can count -- we couldn't be more excited with the final result. ⁠ ⁠ introducing: the serra camp shirt in painted botanic⁠ ⁠ ( + link in bio ) ⁠

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Instagram
onMay 6, 2025
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Imogene + Willie

imogeneandwillie.com

an exercise in capturing a feeling, the serra camp shirt is the most relaxed and comfortable shirt we've ever made
May 6, 2025, 10:30 PM

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an exercise in capturing a feeling, the serra camp shirt is the most relaxed and comfortable shirt we've ever made

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