Hydration isn’t the problem.⁠ ⁠ Your hair just can’t hold on to it. ⬇️⁠ ⁠ Gray hair loses moisture fast — which is why it frizzes, no matter how much you hydrate.⁠ ⁠ To actually smooth it, you need ingredients that lock hydration in.⁠ ⁠ That’s why we use cocoa butter, castor oil, and lanolin in Purple Rain — made for gray hair that needs more than a surface fix. 💜⁠ ⁠ Frizz doesn’t need more product — it needs moisture that stays.⁠ ⁠ Send this to someone who’s done fighting dry, frizzy hair. 💌⁠ ⁠ ⁠ ⁠