If your child doesn’t fall asleep instantly… that doesn’t mean you’re doing bedtime wrong. Kids’ sleep shifts with growth spurts, new skills, big emotions, and busy brains. What worked last month might not work this week. The goal isn’t “perfect sleeper". The goal is steady habits that signal safety and routine. For some families, that looks like bath, books, dim lights and adding Kids Bedtime Essentials as part of that consistent cue.