When Bill Stumpf and Don Chadwick designed the Equa Chair in 1984, they knew people didn’t just stop moving as soon as they sat down. In fact, it was marketed as the chair for people who can’t sit still. So how do you promote a chair on the move? Take a look at this video we made to celebrate the launch 42 years ago—breakdancing, eccentric set design, and early CGI. Ready to watch the whole thing? View the full video on YouTube at the link in our bio. Produced for Herman Miller by Robert Abel and Associates (1984)

Channel/Medium:
Instagram
onMay 25, 2026
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Herman Miller - GB

ukstore.hermanmiller.com

When Bill Stumpf and Don Chadwick designed the Equa Chair in 1984, they knew people didn’t just s...
May 25, 2026, 11:00 AM

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