The first million was hard, but tbh the second one wasn’t really any easier. It’s because we never let up. If anything, we’ve tried harder. The ups and downs we experienced in the early days are all still there, just replaced by the peaks & valleys of a different landscape. Hitting the second million feels different. Looking back at how much we’ve grown, and how quickly we got here, is pretty wild when you consider how stacked the odds are in the eyewear industry. We’re an independent brand from Gilroy, California. Not exactly a hot spot for this type of business. The first million orders alone were a miracle. The second million was miracle number two. We aren’t guaranteed 3, but the passion that burned on day one is still just as strong on day 5,214, and we don’t plan on turning down the heat anytime soon. Of course, none of this is possible without your support, and I mean that. Each product, each release, is met with an individual reactions and interactions. All of that chaos and energy somehow turns into something measurable, which turns into an order. Each one is as important as the one before and the one after. A million orders seems almost unfathomable, let alone two, but each one was received and processed one by one. Each one a drop of paint on Heat Wave’s massive canvas, which was at one time blank but now shows a pretty clear picture. It’s not done (It never is), but hey, it’s not looking half bad at this point. For order 2 million, we didn’t have to do anything publicly; but what is that without a little surprise giveback to someone who had no idea they were in it to win it? This particular order was for a single pair of glasses, and it was a first-time customer. Maybe it will be their last order with all that apple cinnamon instant oatmeal 😂, but there is no doubt they will remember it forever. But we lean on the side of good, and doing good by our people every single day is what has gotten us to where we are today, and that is the difference. Thank you to each and every one of you - All two million. This was not possible without your support. Cheers to 2 mil 🙏🙌🙏