She did not quit her job to start a company. She ran both for six years before Allah made the answer clear. Melanie Elturk, founder and CEO of @hautehijab, pulls back the curtain on a part of her story that most people do not know. For six years she was simultaneously working as an attorney at the DIFC courts in Dubai and running Haute Hijab on the side. Not half-heartedly either. She describes living, breathing, and eating the company, staying up at night fueled by pure passion and adrenaline, while genuinely loving her legal career at the same time. This was not a story of someone desperate to escape a job they hated. She loved being a lawyer. The decision to leave was not made on a whim or out of frustration. It was made because both paths were growing simultaneously and both were becoming too demanding to sustain together. Something had to give. What she did next is what makes this story land differently. She turned to Allah and made one of the most honest and grounded duas you will hear from a founder. She asked not for success, not for financial security, not even for the company to grow. She asked simply to be placed where she could have the most impact and do the most good with the gifts she had been given. In 2016 she left Dubai, moved to New York, and went all in. The rest is the brand you see today. When you are standing at a crossroads, are you asking Allah for what you want, or for where you are needed most? . #Tawakkul #MelanieElturk #HauteHijab #MuslimWomenInBusiness

Channel/Medium:
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onFeb 26, 2026
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Haute Hijab

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She did not quit her job to start a company. She ran both for six years before Allah made the ans...
Feb 26, 2026, 1:02 AM

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