For nearly two years, this product quietly took over our lives. What started as a simple idea turned into endless reformulations, supplier calls, testing, setbacks, and moments where we honestly wondered if we were being too picky. But we kept thinking about our own dogs. The scratching. The licking. The red bellies. The dull coats. And we knew if we were going to put our name on this, it had to be something we genuinely felt proud giving our own dogs every single day. So we kept going until it finally felt right. Seeing the first dogs in our community try it and hearing the feedback has honestly been one of the most emotional things we’ve experienced as a brand. This isn’t just another launch for us. It feels like the start of something much bigger 🧡 Comment COAT and we’ll send you the link ✨ . #supplement #skinandcoat #itchy #dog #skinproblems #dogskin