Here comes the bride: the Elie Saab H&M bridal gown and veil, worn by @jean_campbell. Only 300 gowns will be available worldwide on hm.com and in selected stores in Paris and New York, and by appointment only in Dubai, Riyadh and Kuwait City.

H&M Members get first access online on 22 October, one hour before the general release. Sign up before 20 October on our member page.