The dream, now within reach: the Elie Saab H&M bridal gown is a mermaid silhouette with twisted corsetry and a floor-length veil, traced with hand-embroidered florals. Only 300 gowns will be available worldwide on hm.com and in selected stores in Paris, New York, Dubai, Riyadh and Kuwait City. Members get first access online, one hour before general release, on 22 October. Sign up before 20 October on our member page.