It's Fruit Punch season 😋🥤 GU is proud to continue supporting the Running Industry Diversity Coalition (RIDC) through our Fruit Punch Energy Chews. 🍬 The RIDC is an educational nonprofit working to unite the running industry to improve inclusion, visibility, and access for Black, Indigenous, and People of Color (BIPOC) through education, research, and community. A portion of proceeds from our Fruit Punch Energy Chews directly support @runningdiversity. Join us for a better tomorrow! “What made this flavor selection even more special for us was the nostalgic feeling Fruit Punch brings. It took us back to block parties, summer afternoons, and the unmistakable taste of togetherness. It reminded many of us of carefree moments from childhood—bright, bold, and full of joy—just like the work we do.” - Kiera Smalls, Executive Director of the RIDC #ridc #guenergy