Bringing the world of Gemtones to life, one frame at a time. 💎✨ We partnered with LA-based mixed media artist and director Luc Duggan @_leeseel_ to interpret our new Gemtones Collection through his own creative lens. Inspired by each gem’s unique personality, the collection’s vibrant color palette, and the idea of unearthing your hidden gem, Luc imagined a series of miniature worlds that invite you in. Drawing from his love of experimental animation, printmaking, and hands-on materials, he brought them to life through hand-painted backgrounds, printed cutouts, and layers of frame-by-frame animation. Luc’s process embraces texture, spontaneity, and the beauty of imperfection. At GDY collaborating with artists allows us to bring a collection’s creative vision to life in unexpected ways, celebrating the individuality and imagination that make every piece of art unique *and of course, a🖕to AI 😜*